18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.BNLBanca Nazionale del Lavorobnlmail.comView

According to the Applicant, the purpose of the TLD is manifold, as will be further explained below:
i. Reflect and operate Applicant’s key and most distinctive brand (“BNL”) at the top level of the DNS’ hierarchy;
ii. Provide stakeholders of the Applicant, including subsidiaries, and their respective suppliers, customers, sponsorships, and their respective directors, officers, employees, with a recognizable and trusted identifier on the Internet;
iii. Provide such stakeholders with a secure and safe Internet environment that is mainly or even fully under the control of the Applicant and its subcontractors;
iv. Provide selected stakeholders in BNL brands with the opportunity to create a secure and safe Internet environment that is mainly or even fully under control of the Applicant and⁄or such stakeholders;

Similar gTLD applications: (12)

gTLDFull Legal NameE-mail suffixzDetail
.saxoSaxo Bank A⁄Ssaxobank.com-2.6Compare
.SWIFTCOVERSwiftcover Insurance Services Limitedmarkmonitor.com-2.48Compare
.kpnKoninklijke KPN N.V.kpn.com-2.47Compare
.BNPPARIBASBNP Paribasbnpparibas.com-2.43Compare
.sewSEW-EURODRIVE GmbH & Co KGsew-eurodrive.de-2.38Compare
.PhilipsKoninklijke Philips Electronics N.V.philips.com-2.28Compare
.飞利浦Koninklijke Philips Electronics N.V.philips.com-2.11Compare
.vistaprintVistaprint Limitedvistaprint.com-0.37Compare