18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

* DEFINITIONS *

GmbH, abbreviation for „Gesellschaft mit beschraenkter Haftung“(English: company with limited liability) is the most common type of legal entity in Austria, Germany, Liechtenstein and Switzerland. The name of the GmbH form emphasizes the fact that the partners (Gesellschafter, also known as members) of the entity are not personally liable for the companyʹs debts. The laws governing this type of legal entity (GmbH-Gesetz - GmbHG) were adopted in Germany in 1892, in Austria in 1906 and in Liechtenstein and Switzerland in 1936.

Companies with the “GmbH” type of legal entity are mandatory listed in the respective company registers of Austria, Germany, Liechtenstein and Switzerland, which are governed by the respective Chambers of Commerce in the countries. The highest institutions responsible for the term GmbH are the governments of the countries.

More than 1.4 mio. companies with the legal form of a GmbH are currently registered in
Austria, Germany, Liechtenstein and Switzerland.


* MISSION *

The mission for the .GMBH top-level domain is to provide a dedicated namespace that is intended to be used by GMBHs.

The .GMBH is the independent top-level domain for companies which are allowed to use GmbH as denotation of their legal entity (the Community). The domain names available with the .GMBH top-level domain are concise and create an individual identity for companies with this legal form. The .GMBH domain names will bring providers and
customers of information, goods and services more intuitively together. The .GMBH domain names will lead to an improved image and attractiveness and will strengthen the legal form GmbH against other legal forms.


* PURPOSE *

The purpose of the .GMBH top-level domain is to serve the needs of the companies with this type of legal entity (the Community). The Community consists of companies that are at the time of registration and consecutively during the registration duration registered as a GmbH in the company registers of Austria, Germany, Liechtenstein and
Switzerland (the Members). Associated to the community are the company registers and the institutions responsible for legislation of GmbHs.

The needs of the Members of the GmbH Community are

- new and precise domain names which offer an alternative for the company’s identity to the overcrowded namespaces .at, .ch, .de and .li.
- descriptive domain names which lead to competitive advantages by better search engine positions
- short domain names that are ideal for communication and advertising
- validated domain names that lead to greater trust in business with customers

The purpose in order to serve the needs incorporates a reasonable name space management including (i) the reservation and delegation of domain names for institutions relevant for GmbHs and their purposes such as company register services, (ii) measures to mitigate domain grabbing, cybersquatting, speculation and other unlawful activities and (iii) measures to facilitate intuitive search for the public.

TLDDOT GmbH, the applicant, has worked at any time since its existence with the GmbH Community, its Members, and the regulatory authorities to incorporate their interests.

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