18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

During our sunrise and landrush periods, which we anticipate to begin 4 months after the signing of the registry agreement and lasting for a period of some 2 months each, we will accept applications for second-level domains. Following standard procedure, the sunrise period will be reserved for those entities with appropriate IP and Trademark claims, while the landrush will be open to the public. At the conclusion of each period we will hold closed auctions for the domains that have been applied for by more than one party.

For general availability of the .sucks TLD, following the sunrise and landrush periods, we will be operating on a first-come, first-served basis. However, we reserve the right to create a list of domain names within our .sucks TLD to be set aside and then sold or auctioned off to interested parties, which we have included in the revenue for the second year of operations.

Similar gTLD applications: (1)