18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

As a restricted gTLD, registration will only be open to internal users (affiliate entities) at this stage and no third parties will be able to register domain names under .ladbrokes domain space. Therefore, it is not anticipated that third party trademark owners will incur costs in relation to the .ladbrokes gTLD. The affiliate entities wishing to register domain names must ensure that all the policy requirements for registration are satisfied. The Applicant will utilise the services of the proposed Trademark Clearinghouse to ensure that domain names registered and the use of those domain names, do not infringe any registered third party intellectual property rights.

No unaffiliated third party will be permitted to register domain names at this stage. It is estimated that time and money spent by consumers who have been targeted by malicious abuse in utilising services on the internet will reduce over time as a result of the new, trusted .ladbrokes gTLD.


18(c)i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first-serve basis?

The initial use of the proposed new gTLD will be restricted to internal business use and Ladbrokes and affiliate entities are intended to be the registrants under the .ladbrokes gTLD. Therefore conflicts between multiple applications are not anticipated to occur.


18(c)ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

This gTLD will be used for internal purposes only, at this stage, so pricing incentives are not applicable or relevant.


18(c)iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plan.

This gTLD will be used for internal purposes only, at this stage, so pricing incentives or pricing increases are not applicable or relevant as no additional fees are to be charged.

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