18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

18.1 Mission⁄purpose of .BOOK
The mission of .BOOK is to provide constituents of the book industry with a de facto “home domain” for their online presence. We envision that it will become the preferred online namespace for the advertisement, sale, critique, and discussion of published materials. Given the descriptive nature of .BOOK combined with strategic marketing campaigns designed to brand the domain, it will soon become the default for book publishers, book stores, critics, and reading enthusiasts alike to engage and share their content. As over 200,000 new books are published annually in the US alone (representing over 3 billion units per year), the addressable need is significant. Furthermore, given that “book” can be associated beyond traditional physical books, we think that numerous other market segments, such as eBooks, trade journals, and magazines will also find .BOOK to be an attractive domain name solution.

Similar gTLD applications: (0)