18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

18.1 Mission⁄purpose of .TECH
The mission of .TECH is to provide constituents of the high-tech industry with a de facto “home domain” for their online presence. We envision that it will become the preferred online namespace for the advertisement, sale, critique, and discussion of technology products and services. Given the descriptive nature of .TECH combined with strategic marketing campaigns designed to brand the domain, it will soon become the default for software and app developers, electronics manufacturers and retailers, high-tech start-ups and operating businesses, bloggers, and technology enthusiasts alike to engage and share their content. As over 120,000 businesses (employing approximately 1.7mm individuals) provide high-tech services (e.g., computer software, scientific research, etc.) in the US alone, the addressable need is significant. Furthermore, given that “tech” can be associated with many different sectors, we think that numerous market sub-segments, such as nanotech, cleantech, biotech, and electronics will also find .TECH to be an attractive domain name solution.

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