18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

(a) Describe the mission⁄purpose of your proposed gTLD

Emerson Electric Co. is a diversified global manufacturing and technology company. Emerson Electric Co. offers a wide range of products and services in the industrial, commercial, and consumer markets through its network power, process management, industrial automation, climate technologies, and tools and storage businesses. Recognized widely for their engineering capabilities and management excellence, Emerson Electric Co. has approximately 127,700 employees and 240 manufacturing locations worldwide.
The proposed .emerson gTLD is a restricted, single-registrant TLD that would serve the purpose of enhancing and expanding Emerson Electric Co.’s ability to:
• deliver product and service marketing⁄advertising;
• enable marketing campaign activation;
• facilitate interaction and communication with individuals and entities with whom Emerson Electric Co. has a business relationship;
• improve business operations;
• simplify Internet user navigation to information about Emerson Electric Co. products and services; and
• provide an online environment which instills trust and engenders confidence in Emerson Electric Co. and its affiliates.

Similar gTLD applications: (0)