gTLD	Full Legal Name	E-mail suffix	Detail
.HAIR	LʹOréal	loreal.com	View

18.1 Mission and Purpose of .HAIR

L’Oréal is a leading global consumer products company serving the needs of consumers around the world with 23 brands in five different segments. L’Oréal has 68,900 employees and its products are available for purchase online and in stores and outlets in over 130 countries.

L’Oréal’s Mission: Beauty For Everyone

For more than a century L’Oréal has been pushing back the boundaries of science to invent beauty products and meet the aspirations of millions of women and men. Its vocation is universal: to offer everyone, all over the world, the best of cosmetics in terms of quality, efficacy and safety, to give everyone access to beauty by offering products in harmony with their needs, culture and expectations.

With the opening up of the emerging markets, L’Oréal’s mission is broadening in response to the vast diversity of populations. L’Oréal is committed to carrying out its mission to make beauty universal in a sustainable and responsible way. Ranked amongst the 100 most sustainable and ethical companies in the world, L’Oréal’s ambition is to be an exemplary corporate citizen.

L’Oréal has an extensive global family of brands and business units, whose content is available across a range of TLDs, including but not limited to: .COM, .CA, .CZ, .CO.UK, .FI, .FR, .DE, .IT, .NL, .NO, .PL, .RU, .ES, .TR, .HU, .EU, .AR, .BR, .MX, .HK, .CO.IN, .CO.JP, .COM.SG, .COM.TW, and .COM.AU.

.HAIR Purpose

L’Oréal has filed this application for a .HAIR gTLD with the intention of bringing to market a trusted, hierarchical, and intuitive namespace for a self-defined community of individuals and organizations whose primary focus is on providing and exchanging information regarding hair care products, other beauty products, and general information related to personal beauty and hair care. This .HAIR gTLD may also serve as a secure repository of goods and services related to hair care and beauty products. L’Oreal does not intend to apply for a community designation under ICANN’s Applicant Guidebook criteria. However, L’Oreal is committed to operating the .HAIR gTLD with a narrow focus and charter that L’Oreal will take the lead in establishing. It is intended that this restrictive charter ⁄ membership criteria will be developed in accordance with the standards set forth in L’Oréal’s Code of Business ethics and will serve multiple purposes, including, but not limited to: establishing a trusted online source of information; minimizing the need for defensive registrations and domain name speculation; enhancing rights protection mechanisms; and prohibiting of proxy registration.

18.1.2 Potential Business Models

L’Oréal is still analyzing potential use case options for the type of domain names that will be permitted for registration, as well as the potential universe of .HAIR registrants. However, these decisions will be embodied in the proposed gTLD charter ⁄ membership criteria. In undertaking this research, L’Oréal is leveraging its corporate experience in networking with existing businesses, affiliates, partners, and customers, and marketing its products and brands through these third party partnerships. L’Oréal currently envisions a three-stage rollout for the .HAIR gTLD:

Stage One

The initial stage of implementation of the gTLD will involve L’Oréal registering a limited number of .HAIR second-level domain names.

The current best thinking involves a business model in which generic (ʺnatural,” “organic,” “color,” “highlights,” “styling,” etc.) and geographic (city⁄state) domain names would initially be reserved⁄allocated to L’Oréal. These domain names would provide a framework for a hierarchical and intuitive naming system for consumers to more easily navigate the .HAIR namespace. This initial use will provide L’Oréal’s IT and security personnel the time to run a number of tests to ensure seamless and secure access using the .HAIR domain names and interoperability with various software and Web-based applications. The registration and use of these domain names are intended to be within the scope of Section 1B of Specification 9 of the template Registry Agreement, regarding the maintenance, operation and purpose of the gTLD.

Stage Two

Once successful testing has been completed, L’Oréal’s existing business units and select licensees and partners would be allowed to register domain names in the .HAIR gTLD. At this time L’Oréal has not determined the identity of these select partners; however, any third party would be required to have a prior commercial or membership agreement with L’Oréal. This initial rollout guarantees that the identity and contact information for each .HAIR domain name registrant will be verifiable based upon a preexisting relationship. This allocation mechanism also minimizes startup and operational costs of the .HAIR gTLD.

This initial allocation of domain names within the gTLD will allow L’Oréal to properly and sustainably develop the .HAIR gTLD in such a manner as to ensure that the gTLD is viewed by Internet users as a trusted namespace for access to information regarding hair care products, beauty products, general information related to hair care and personal beauty, as well as potentially being a secure repository of goods and services related to hair care and beauty products.

Given the fact that L’Oréal will have full control over the number of registrations in the .HAIR gTLD namespace, L’Oréal expects that the number of domain name registrations will be less than 10,000 in the first three years of operation.

It is in Stage Two that L’Oréal will evaluate expanding the operations of the .HAIR gTLD to permit registration by other registrants outside of licensees and strategic partners. Should an assessment of its expansion strategy lead to a decision to extend registration rights to these other parties, this expansion is currently planned to take place during Stage Three.

Stage Three

Based on its experience with any expansion implemented in Stage Two, L’Oréal will assess whether its business plan and expansion strategy should be augmented by extending registration rights to a broader class of licensees, to potential customers of L’Oréal, and to other third parties. However, it is the current intention that L’Oréal would require any class of future potential registrants to be in compliance with and legally bound by the restrictive membership ⁄ charter criteria mentioned above. It is anticipated by L’Oréal that changes to the domain name industry, and particularly the impact of new generic-term gTLDs, may take approximately five years to be realized and assessed. Any decision to expand the gTLDs beyond corporate, licensee, and partner use would likely be predicated by a L’Oréal market analysis of both the market at the time for new gTLD registrations and consumer adoption of these new Internet addresses.

If L’Oréal’s market analysis justifies this expansion before the sixth year of operation, L’Oréal would, if necessary, work with ICANN to secure an amended Continued Operations Instrument corresponding to a potential increase in registration volume above the current executed level. However, this scenario is unlikely because L’Oréal, in calculating its COI, has already exceeded the baseline guidance set forth by ICANN.

Notwithstanding this potential future expanded use of the .HAIR name space, L’Oréal currently anticipates implementing a throttle mechanism to ensure that any proposed expansion is controlled and responsible. This proposed “time-out” mechanism is described in greater detail in the responses to the financial questions (Questions 45-50 of this application).

The potential use of the .HAIR gTLD will also be driven by L’Oréal’s future business strategies as identified in its annual report and investor filings, see http:⁄⁄www.loreal-finance.com⁄eng.

gTLD	Full Legal Name	E-mail suffix	Detail
.dwg	Autodesk, Inc.	autodesk.com	View

The mission and purpose of the proposed .DWG Top Level Domain (TLD) is the creation and operation of a TLD dedicated to the Applicant, its DWG brand and products. As such the objective is that the .DWG TLD will serve as an official, trusted, secure and dedicated name space for the DWG brand and products. To this end the Applicant seeks to launch the .DWG TLD and to create and operate an innovative and secure platform in a manner which is consistent with its subject matter whilst committing to the promotion of consumer trust, consumer protection and integrity of the .DWG TLD and the associated Internet space.
The Applicant is committed to ensure that it fully complies with and meets or exceeds the requirements of ICANN in terms of competition, consumer protection, security, stability and resiliency, malicious abuse issues, and rights protection in relation to the expansion of the generic Top Level Domain name space by devising and implementing mechanisms in line with ICANN’s Consensus Policies and Temporary Policies.
The Applicant proposes to launch and operate the .DWG TLD to create a new Internet ecosystem dedicated to the Applicant and its Affiliates and to enable and facilitate potential innovations, creation and promotion of new initiatives from the Applicant. The domain name space associated with the .DWG TLD will create a new environment which will enhance diversity, choice and utility of the Domain Name System, based on a segmented approach, hence encouraging specialisation, differentiation, consumer recognition, and consumer choice in line with ICANN policy development.
In order to ensure the integrity, success and to build confidence in the .DWG TLD and the associated domain name space, the Applicant is dedicated to ensuring that appropriate safeguards are put in place with a view to protecting, among other things, public interest, customers, trade mark owners and other third party rights owners.
Operating and overseeing this new Internet space in a transparent, fair and efficient manner will be essential to create goodwill in the .DWG TLD and to develop confidence and trust in the .DWG TLD.
The fact that the Applicant intends to operate the .DWG TLD as a restricted registrant registry model will allow the Applicant and its Affiliates to control the operations of the .DWG TLD and prevent violation of public interest, trade mark infringement and other types of malicious conducts. The .DWG TLD will thus create an environment where opportunities for abuse and malevolent conduct will be virtually eliminated.
Furthermore, the Applicant is dedicated to ensuring that the creation and operation of the .DWG TLD will not have an adverse or negative affect on the operational security and stability of the Internet and the Domain Name System.
The Applicant intends to initially limit registration and use of domain names within the .DWG gTLD for corporate use and to qualified subsidiaries, affiliates and business units. This initial limited use will allow The Applicant to establish .DWGʹs operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt The Applicant from its annual Code of Conduct Compliance requirements.
The Applicant currently plans a four-stage rollout for the .DWG gTLD:
1. Stage 1
The initial stage of implementation of the gTLD will involve the Applicant registering a limited number of .DWG second-level domain names. This initial use will provide the Applicant’s IT and security personnel the time to run a number of tests to ensure sustainable operation and will also allow the appropriate internal staff to coordinate with the internal and external staff responsible for the application, delegation, and setup phases of the .DWG gTLD to ensure a proper transition from delegation to full operation.
2. Stage 2
It is intended that the Applicant will then begin allocating domain names in the .DWG gTLD for more widespread corporate use. It is in Stage 2 that the Applicant may evaluate expanding the operations of the .DWG gTLD to permit registration by other registrants, such as select licensees or strategic partners. However, any expansion would be conditioned upon a review of Specification 9 (Registry Code of Conduct) set forth in the template Registry Agreement to ensure compliance with The Applicant’s business model.
3. Stage 3
Depending on the analysis of the evaluations undertaken in Stage 2, the Applicant may implement it’s decision to extend registration rights to licensees or strategic partners, depending upon compliance with Specification 9, as noted above. The dates of such expansion are subject to change depending upon business, strategic, and industry factors at the time.
4. Stage 4
Based on its experiences with any expansion implemented in Stage 3, the Applicant will assess whether the business plan and expansion strategy should be augmented by extending registration rights to a broader class of licensees, including potential customers of the Applicant. It is anticipated that changes to the domain name industry will take at least five years to be realized and assessed. Any decision to expand the gTLDs beyond corporate, qualified subsidiary⁄affiliate⁄business unit, and licensee⁄partner use will take into account this experience as well as the technical analysis of potential expansion.

The Applicant
The Applicant is Autodesk, Inc. a publicly traded (NASDAQ: ADSK) multinational corporation with its worldwide headquarters at 111 McInnis Parkway, San Rafael, California, 94903 USA.
Autodesk, Inc., is a leader in 3D design, engineering and entertainment software. Customers across the manufacturing, architecture, building, construction, and media and entertainment industries—including the last 16 Academy Award winners for Best Visual Effects—use DWG software to design, visualize, and simulate their ideas before they’re ever built or created.

Through apps for iPhone, iPad, iPod, and Android, DWG is also making design technology accessible to professional designers as well as amateur designers, homeowners, students, and casual creators.

Since its introduction of AutoCAD software in 1982, DWG continues to develop the broadest portfolio of state-of-the-art 3D software for global markets.

1.1 The DWG brand
Since its formation in 1982, Autodesk, Inc. has acquired and constantly developed reputation and goodwill in its DWG brand and software worldwide through continuous and significant investment, use and effort.
DWG refers to two different, but related things. First, it is a powerful technology environment that the Applicant places in many of its popular software products. DWG technology contains the ability to mold, render, draw, annotate and measure, among others. Second, .dwg is the native file format for AutoCAD data files that contain all of the pieces of information a user enters, from designs and geometric data to maps, photos and beyond.
Autodesk created DWG in 1982 with the launch of its first version of AutoCAD. With .dwg files circulating throughout virtually every design industry, DWG technology has made the .dwg file format one of the most commonly used design data formats.
The Applicant owns numerous trade mark registrations in the term DWG in many jurisdictions (including the United Kingdom, Canada, Australia, Russia, China, Japan and Germany) in several classes of goods and services, including class 9 (Computer aided design software; training and instructional manuals used therewith in electronic form), and class 16 (Printed matter relating to design software; training and instructional manuals relating to design software).
The DWG brand is an invaluable asset and serves to identify the DWG business as a trusted source of the highest quality products.