18(a) Describe the mission/purpose of your proposed gTLD

gTLDFull Legal NameE-mail suffixDetail
.indiansReliance Industries Limitedril.comView
Mumbai Indians (MI) is a popular and prominent cricket franchise representing the city of Mumbai in the Indian Premier League (IPL), now in its 5th season. Mumbai Indians is owned by Reliance Industries Limited and is headed by Smt. Nita Mukesh Ambani, the wife of the Managing Director (MD) of Reliance Industries limited (RIL), Sh. Mukesh Dhirubhai Ambani.
The Reliance Group, founded by Sh. Dhirubhai H. Ambani (1932-2002), is Indiaʹs largest private sector enterprise in India. The groupʹs annual revenues are in excess of US$ 58 billion (2010-2011). The flagship company, Reliance Industries Limited, is a Fortune Global 500 company ranked 134, by net revenues, and 119, by net profit, as per Fortune Global 500 list, 2011. The company has interests across multiple sectors including Exploration and Production, Refining and Marketing, Petrochemicals, Organized Retail, Telecom and Financial Services.
The Indian Premier League (IPL) is a professional league for Twenty20 cricket competition in India. It was initiated by the Board of Control for Cricket in India (BCCI) in 2008. As of now, 9 teams participate in the competition, consisting of players from around the world. As of the fourth season IPL’s brand value was estimated to be around $3.67 billion.
MI was started in 2008 and was one of the founding members of IPL. Since its inception it has amassed a huge fan following with about 2.5 million fans and many more who wear the official colour ‘blue’ with pride and swear by the team. All MI cricket matches have been played in a sold out stadium with waves of colour blue, cheering the team. We estimate that Mumbai Indians fans will cross the 3.5 million mark by the end of this IPL season and grow to 4.5 million by the next one.
MI team is the proud owner of some of the most talented and respected cricketers from around the globe, including players from India, Sri Lanka, Australia and South Africa. By the end of the fourth season the brand value for MI was estimated to be around $57.13 million .
MI has been using the power of the Internet to spread its message and bring cricket to the Internet by making significant investments over the course of 4 years. Currently Mumbai Indians owns and is very active on all the major social networking platforms including Facebook, Twitter and YouTube.
Mumbai Indians wants to acquire and own the TLD “.Indians” to further its dream and make Internet a part of the lives of its fans and countless other Indians who proudly wear the colour blue.
Today Mumbai Indians’ primary website ‘’ enjoys traffic which exceeds 30,000 unique visitors per month. Since IPL is an annual event which mostly runs in the months of April and May, the traffic peaks during these months but the website enjoys a steady stream of about 6000 monthly visitors through the year. The visitors to the website are generally interested in information about players, match schedules, scores of current and previous matches, match day pictures, videos and buying tickets.
By acquiring the domain “.Indians” MI would like to offer its fans and Indians in general an opportunity to associate themselves with the name “Indians” by allowing second level domain names under the TLD “.Indians”. This offer will initially be open to only the fans of Mumbai Indians who become a member of the exclusive Mumbai Indians club and wish to enjoy the club’s privileges along with a unique website address with “.Indians” as a top level domain name.
The program will then be extended to the rest of India so that that every Indian, irrespective of their location, race, caste, creed can proudly declare that they belong to the great nation of India and acquire a “.Indians” web address.
By acquiring “.Indians” we wish to harness its power and provide:
- An easier navigation to the website by providing an easy to remember address
- A higher brand recall and increased traffic to the website
- Control over the second level domains and the ability to offer them to Indians and Mumbai Indians fans
- A chance for Indians to move from passive consumers of Internet to active participants
Every year the MI team promotes the website, the Facebook page and the twitter account through various marketing activities ranging from OOH and TVCs to online banner advertisements and sponsored advertisements on Facebook. This generates traffic to its website both of unique and repeat visitors.
RIL intends to further enhance the MI brand and reward its loyal fan base by offering them the opportunity to get a second level domain with “.Indians” as the TLD. Subsequently RIL will offer to the same to public at large across India and the world.
RIL has also purchased 4G frequency license to provide high quality data services in India by paying a license fee of $ 2.8 billion USD. The company is expected to launch the services on a pan India basis and bring Internet access to millions of Indians and to most of them for the first time. With more than 110 million Internet users, and a projected year-on-year growth of 30%, India is expected supersede USA as the second largest Internet users in the world by 2018. This phenomenal growth is difficult to be achieved by using traditional means of communication such as copper wire⁄fibre because of India’s large geographical topology. Thus wireless technology such as 4G⁄LTE is best solution, hence RIL is best poised to lead India on this journey and emerge as a digital power house.
RIL, with direct access to such a large Internet user base will be able to educate and encourage Internet users about domain names and clearly articulate the advantages of having an online presence. In India, less than 3% percentage of Internet users have domain names as compared to developed markets such as UK and USA, where more than 27% of users have domain presence.
India, which boasts of the second largest mobile user base in the world, will soon have an Internet user base to match. Whilst India and Indians prepare for this growth, it is empirical that there be more TLDs, which resonate with Indians and are lucrative enough to excite them and compel them to join the millions of domain owners. “.INDIANS” will not only bring in relevancy but will also make it contextually correct to have domains with an extension of .INDIANS.
In most cases of the other existing TLDs the second level domain names are not available; even if it is available the extension makes it irrelevant to the regional context. These available domain name TLDs are not recallable or recognisable in this part of the world. This has created an artificial but practical limitation in the second level domain extensions. RIL with its 4G wireless broadband service will garner large demand as more and more people in India go online and act to own a personalised domain on the World Wide Web. While the 4G initiative will fuel the growth of the Internet, the “.Indians” initiative, with the help of great content, targeted marketing, and sales strategy will increase the growth of Internet ecosystem by encouraging more participants to actively participate on the Internet.
With the combination of IPL team ‘Mumbai Indians’ and RIL’s 4G initiative, we see a tremendous opportunity for .INDIANS to be one of the most successful TLDs in India and in other international markets which have a large Indian population.
We will offer all Indians including the fans of Mumbai Indians a chance to acquire a second level domain under “.Indians” TLD. We project that in the first year of operation we will be able to sell about 156,630 second level domains; this number will go up to 375,825 domains in the second year and up to 666,870 in the third year of operations.
gTLDFull Legal NameE-mail suffixDetail
.styleBinky Moon, LLCdonuts.coView
Q18A CHAR: 7985

Donuts Inc. is the parent applicant for this and multiple other TLDs. The company intends to increase competition and consumer choice at the top level. It will operate these carefully selected TLDs safely and securely in a shared resources business model. To achieve its objectives, Donuts has recruited seasoned executive management with proven track records of excellence in the industry. In addition to this business and operational experience, the Donuts team also has contributed broadly to industry policymaking and regulation, successfully launched TLDs, built industry-leading companies from the ground up, and brought innovation, value and choice to the domain name marketplace.

ICANN and the new TLD program share the following purposes:
1. to make sure that the Internet remains as safe, stable and secure as possible, while
2. helping to ensure there is a vibrant competitive marketplace to efficiently bring the benefits of the namespace to registrants and users alike.

ICANN harnesses the power of private enterprise to bring forth these public benefits. While pursuing its interests, Donuts helps ICANN accomplish its objectives by:

1. Significantly widening competition and choice in Internet identities with hundreds of new top-level domain choices;
2. Providing innovative, robust, and easy-to-use new services, names and tools for users, registrants, registrars, and registries while at the same time safeguarding the rights of others;
3. Designing, launching, and securely operating carefully selected TLDs in multiple languages and character sets; and
4. Providing a financially robust corporate umbrella under which its new TLDs will be protected and can thrive.

Donuts’ financial resources are extensive. The company has raised more than US$100 million from a number of capital sources including multiple multi-billion dollar venture capital and private equity funds, a top-tier bank, and other well-capitalized investors. Should circumstances warrant, Donuts is prepared to raise additional funding from current or new investors. Donuts also has in place pre-funded, Continued Operations Instruments to protect future registrants. These resource commitments mean Donuts has the capability and intent to launch, expand and operate its TLDs in a secure manner, and to properly protect Internet users and rights-holders from potential abuse.

Donuts firmly believes a capable and skilled organization will operate multiple TLDs and benefit Internet users by:

1. Providing the operational and financial stability necessary for TLDs of all sizes, but particularly for those with smaller volume (which are more likely to succeed within a shared resources and shared services model);
2. Competing more powerfully against incumbent gTLDs; and
3. More thoroughly and uniformly executing consumer and rights holder protections.

This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist. In doing so, the TLD will introduce significant consumer choice and competition to the Internet namespace – the very purpose of ICANN’s new TLD program.

This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation. Donuts believes in an open Internet and, accordingly, we will encourage inclusiveness in the registration policies for this TLD. In order to avoid harm to legitimate registrants, Donuts will not artificially deny access, on the basis of identity alone (without legal cause), to a TLD that represents a generic form of activity and expression.

No entity, or group of entities, has exclusive rights to own or register second level names in this TLD. There are superior ways to minimize the potential abuse of second level names, and in this application Donuts will describe and commit to an extensive array of protections against abuse, including protections against the abuse of trademark rights.

We recognize some applicants seek to address harms by constraining access to the registration of second level names. However, we believe attempts to limit abuse by limiting registrant eligibility is unnecessarily restrictive and harms users by denying access to many legitimate registrants. Restrictions on second level domain eligibility would prevent law-abiding individuals and organizations from participating in a space to which they are legitimately connected, and would inhibit the sort of positive innovation we intend to see in this TLD. As detailed throughout this application, we have struck the correct balance between consumer and business safety, and open access to second level names.

By applying our array of protection mechanisms, Donuts will make this TLD a place for Internet users that is far safer than existing TLDs. Donuts will strive to operate this TLD with fewer incidences of fraud and abuse than occur in incumbent TLDs. In addition, Donuts commits to work toward a downward trend in such incidents.

Donuts has consulted with and evaluated the ideas of international law enforcement, consumer privacy advocacy organizations, intellectual property interests and other Internet industry groups to create a set of protections that far exceed those in existing TLDs, and bring to the Internet namespace nearly two dozen new rights and protection mechanisms to raise user safety and protection to a new level.

These include eight, innovative and forceful mechanisms and resources that far exceed the already powerful protections in the applicant guidebook. These are:

1. Periodic audit of WhoIs data for accuracy;
2. Remediation of inaccurate Whois data, including takedown, if warranted;
3. A new Domain Protected Marks List (DPML) product for trademark protection;
4. A new Claims Plus product for trademark protection;
5. Terms of use that prohibit illegal or abusive activity;
6. Limitations on domain proxy and privacy service;
7. Published policies and procedures that define abusive activity; and
8. Proper resourcing for all of the functions above.

They also include fourteen new measures that were developed specifically by ICANN for the new TLD process. These are:

1. Controls to ensure proper access to domain management functions;
2. 24⁄7⁄365 abuse point of contact at registry;
3. Procedures for handling complaints of illegal or abusive activity, including remediation and takedown processes;
4. Thick WhoIs;
5. Use of the Trademark Clearinghouse;
6. A Sunrise process;
7. A Trademark Claims process;
8. Adherence to the Uniform Rapid Suspension system;
9. Adherence to the Uniform Domain Name Dispute Resolution Policy;
10. Adherence to the Post Delegation Dispute Resolution Policy;
11. Detailed security policies and procedures;
12. Strong security controls for access, threat analysis and audit;
13. Implementation DNSSEC; and
14. Measures for the prevention of orphan glue records.

As a senior government authority has recently said, “a successful applicant is entrusted with operating a critical piece of global Internet infrastructure.” Donuts’ plan and intent is for this TLD to serve the international community by bringing new users online through opportunities for economic growth, increased productivity, the exchange of ideas and information and greater self-expression.